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Everybody is talking about it, but what the heck is it?
Source: Craft Beverage Jobs, The Bean Vagrant, Wikipedia, Eater
NOTE: Credit of this great explanation "Coffee to consume / coffee to enjoy / coffee to appreciate" goes to Nick from Wrecking Ball Coffee Roasters. Thank you for your simple yet clear and sharp explanation!
I found this fantastic video explaining coffee movement and also the future of the coffee waves called "How We Got To Third Wave Coffee and Peet's Plan For the Future"